Clearing The Channel at 104.3 Los Angeles
September 9, 2007
Last week we reported on a potential flip at 104.3 WSMJ in Baltimore. While we hear that changes may still be coming to WSMJ, it looks as though our source was trying to throw us off the scent of where these ALL or SOME of these domains are intended.
If you’ll notice above, 104.3 KBIG Los Angeles modified its logo this week to emphasize the frequency as opposed to the call letters. We’re hearing that this is the first phase of a formatic evolution towards a new positioner or complete flip.
Following the previously registered my1043.com, fresh1043.com, and 1043fresh.com, Clear Channel has continued registering a number of new domains this past week.
The rumor mill has hinted at the possibility of a young-skewing Rock format or Spanish Hits. Based on these domains we’re going to guess that a Rocker using the simple PPM friendly “FM 104.3″ logo will appear.
In addition, Clear Channel has registered a number of domains that point to some possible positioning statements for the new format:
We personally love the first one. The uses for that one could be endless!
We’re also monitoring the possible staging server at http://kbig-ip.clearchannel.com/ for any action.
WVMX Cincinnati Becomes “Radio 94.1″
September 10, 2007
Just as we pondered on August 29, WVMX Cincinnati has dropped the “Mix” moniker in favor of “Radio 94.1” at noon today.
A quick glance of the playlist shows a shift towards Modern AC. The first hour of music:
Broadcast Buzz 9/10/07
September 10, 2007
Welcome to RadioInsight’s rundown of what’s happening around the radio industry.
Broadcast Buzz 9/12/07
September 12, 2007
Today’s RadioInsight Headlines
Blogger Buzz
The Rock Is Back At WYSP
September 13, 2007
It’s been discussed at length here the last couple of days, and now 94.1 WYSP Philadelphia has officially returned to its former Active Rock format. You can listen to the entire flip at the Format Change Archive.
More info from the Philadelphia Inquirer, Philadelphia Daily News, Radio-Online, and FMQB.
Blog Commentary on the flip so far includes: Mel “Toxic” Taylor, Hugetinymistake, Phillyburbs.com, and Carnyfeet, in addition to our Philadelphia Board.
The first hour of music was:
Guns N’ Roses – Welcome To The Jungle
AC/DC – Back In Black
Nirvana – Smells Like Teen Spirit
Metallica – Enter Sandman
The Red Hot Chili Peppers – Dani California
The Beastie Boys – Sabotage
Kid Rock – So Hott
Ozzy Osbourne – Crazy Train
Bush – Machinehead
Linkin Park – What I’ve Done
Pearl Jam – Even Flow
Aerosmith – Walk This Way
Green Day – Brain Stew
Rage Against The Machine – Bulls On Parade
Fresh 102.7 Las Vegas
September 13, 2007
At 3:00pm PDT, Beasley Hot AC 102.7 KSTJ “Star 102.7″ relaunched as KFRH “Fresh 102.7” using the same “Today’s Soft Music” positioner as WWFS New York.
The final song on Star 102.7 was “Come On Feel The Noise” by Quiet Riot, a nod to the station’s tenure as All 80’s. The first hour of Fresh 102.7 was:
Straight From The Heart – Bryan Adams
Take Me As I Am – Mary J. Blige
Home – Daughtry
Thank You – Dido
Better Days – Goo Goo Dolls
First Time – Lifehouse
Summer Of ‘69 – Bryan Adams
Lullaby – Shawn Mullins
Inside Out – Eve 6
Clocks – Coldplay
Wake Me Up When September Ends – Green Day
Broadcast Buzz 9/13/07
September 13, 2007
Today’s RadioInsight Headlines
Blogger Buzz
Broadcast Buzz 9/14/07
September 14, 2007
Today’s RadioInsight Headlines
Blogger Buzz
KBIG Los Angeles is now “104.3 My-FM”
September 17, 2007
We first reported on plans to flip 104.3 KBIG Los Angeles on September 9, and today those plans became a reality as KBIG becomes “104.3 My-FM” launching with Plain White T’s”Hey There Delilah” and Bon Jovi’s “Living On A Prayer”.
The remainder of the first hour included:
Corinne Bailey Rae – Put Your Records On
Faith Hill – This Kiss
Rob Thomas – Little Wonders
Alanis Morissette – Ironic
Mat Kearney – Nothing Left To Lose
Michelle Branch – Everywhere
The Fray – How To Save A Life
UB40 – Can’t Help Falling In Love
KT Tunstall – Suddenly I See
Poison – Every Rose Has Its Thorn
Nickelback – Far Away
Sixpence None The Richer – Kiss Me
Kelly Clarkson – Walk Away
Pink – Who Knew
Santana – Maria Maria
MYfm PD Dave Denes said, “104.3 MYfm will be adult hits like Kelly Clarkson, Beyonce, Christina Aguilera, Fergie, Justin Timberlake, John Mayer, Shakira, Madonna, Santana, and much more. Every song we play is or was at the top of the charts. You’ll love it.”
“With today’s consumer wanting to custom tailor-everything to their liking, the name ‘MY’ is a perfect brand for radio,” said CC/L.A. VP/Programming Michael Martin. “This is a station designed by the listeners to play music they tell us they want to hear. How do we know what they want to hear? Extensive market research and continual weekly music information to keep the station familiar, fun, and family-friendly.”
CC/L.A. Market President Greg Ashlock compared the station to sister WWFS (Fresh) New York, saying that station “has experienced success out of the gate with a very similar playlist and presentation.”
In a nice change of pace for the industry, Clear Channel gave KBIG morning host Charlie Tuna the ability to say farewell to the audience including appearances from sister KOST morning hosts Mark and Kim and KYSR’s Lisa Foxx.
More info at our Los Angeles Board.
Broadcast Buzz 9/17/07
September 17, 2007
Today’s RadioInsight Headlines
Additionally, WBEB will conduct an on-air music test from 12pm to 2pm on Tuesday 9/17 before relaunching as “Fresh Music B101″.
Interesting part of this deal, 5 stations (WHTZ New York, KIIS Los Angeles, WKSC Chicago, KYLD San Francisco, and WIOQ Philadelphia) will rebrand as “Chuck-FM” on September 24th to promote the debut of “Chuck” on NBC that night.
RadioInsight would like to send a congratulations to Chris Coleman (most recently APD/Afternoons at WPUR Atlantic City) on being hired as OM at Two Rivers Communications’ Country 104.9 WIGO White Stone and AC 101.7 WKWI Kilmarnock in the Middle Peninsula area of Virginia. Coleman will also serve as PD and Morning Host at WIGO. Longtime readers may also recall Coleman as the webmaster of Phillyradio.com.
