“100.3 The Sound” St. Louis Launches

Update 12/26: At 12:00am, the holiday music stunting came to an end leading into the debut of “100.3 The Sound – St. Louis’ Modern Music” and new WSDD call letters. The station’s first hour consisted of:

Owl City – Fireflies
Gin Blossoms – Follow You Down
Matt Nathanson – Come On Get Higher
Daughtry – No Surprise
Jimmy Eat World – The Middle
Kings Of Leon – Sex On Fire
The All-American Rejects – Gives You Hell
Sugar Ray – Someday
Plain White T’s – 1,2,3,4
Nickelback – Never Gonna Be Alone
The Black Crowes – Hard To Handle
KT Tunstall – Suddenly I See
Blues Traveler – Run-Around
Five For Fighting – 100 Years
Midnight Oil – Beds Are Burning

Original Entry 10/30: A format change appears to be imminent at Clear Channel Urban “100.3 The Beat” KATZ-FM ST. Louis. A number of newly registered domains are all pointing to the now bare-bones KATZ website hinting at the short-term and long-term futures for the station: Halloween1003.com, STLHalloween.com, Christmas1003.com, STLChristmas.com, and ChristmasSTL.com tease holiday music in the near future, with a permanent flip to Rock on the horizon via Rock1003.com, Rock1003STL.com, and STLRock1003.com. A flip to Rock of any sort will put the station into battle with Emmis’ Classic Rock 94.7 KSHE and Modern Rock “105.7 The Point” KPNT.