Making Magic In Virginia Beach

Clear Channel Urban AC “105.3 Kiss” WKUS Norfolk/Virginia Beach appears to be on the verge of a rebranding or outright flip. Two new domains have appeared on Clear Channel’s servers pointing to a change at the station. Magic1053Online.com and MyMagic1053.com are both in the development stage with definite plans for usage in Virginia. Our thoughts are that this will be a mere rebranding of the current Urban AC format to make it more PPM friendly, rather than an outright format change. WKUS was far behind fellow Urban AC “95.7 R&B” in the Winter book, but Norfolk/Virginia Beach will go live with the PPM in October.

VARTV’s Bob Corbin points out that WKUS and sister 107.7 WJCD recently swapped Cities of License, allowing 107.7 to upgrade from a Class A to a B1 with full market coverage. WKUS is now licensed to Windsor, VA.