Quick Thoughts On Demise Of WABB

97.5 WABB Final Day Thoughts Mobile RadioInsight

Random thoughts listening to the final day of programming on WABB… While radio as a whole still has a long life ahead of it, the cutbacks and homogenization will make it much, much harder for any new station from having the emotional impact that a station like WABB has had on its audience. It is [...]

Promote Your Way To Cougar Town

Cougar Town Radio Promotion Bill Lawrence Courteney Cox Marketing

Your station has no marketing budget. The company feels your show is below others in terms of priority. More than a common occurrence nowadays. After ABC kept Cougar Town off the fall and midseason schedules, Co-creator Bill Lawrence and staff took actions into their own hands. Lawrence has ran screenings of his show and Q&A’s [...]

The Social Media Pursuit To Become A Power Pig: @HireMe933FLZ

Rayne Tim Rainey 93.3 933FLZ WFLZ Tampa HireMe933FLZ

With more competition for fewer jobs in the radio industry those on the search need to do more to get noticed. Rayne, former Program Director of “Radio Now 100.9” WNOU Indianapolis has taken that mantra and ran with it. He’s chosen the job he wants and is making his intentions known to the world. With [...]

SOPA Will Cut Deeper Than Piracy

I’ll make this blunt, if SOPA/PIPA pass in their current form RadioInsight is dead. I’m not a pirate. But this bill is way too vague to prevent any site with any minor connection to big media to escape the crosshairs. The first domain registration I report on could be met with a takedown. Every entry [...]

Clear Channel States The Obvious

Clear Channel Media Entertainment Radio Streaming IHeart IHeartRadio Music Movie Awards Hall of Fame

Earlier today, Clear Channel announced it was renaming its radio division as “Clear Channel Media & Entertainment“. While not surprising to see the company branch out, it is that it took this long. At this point the radio stations are assets to promote Clear Channel’s other ventures, whether it be the IHeartRadio app (note that [...]

The Inevitable New York Sports Radio War

WFAN 660 WCBS 880 New York Yankees Mets MSG SNY YES Network ESPN Radio Mike Francesa Boomer Esiason

Even before Family Radio’s application to convert 94.7 WFME to commercial status in preparation of a sale, it was looking more and more inevitable that CBS’ 660 WFAN dominance in New York would soon be challenged. While ESPN has been known to be on the lookout for a more competitive signal for 1050 WEPN there [...]

A Three Hour Stunt

Radio Stunt Format Change TV Theme Teaser

Just sit right back and you’ll hear a tale, A tale of a station stunt That started in Syracuse After Bob & Tom. I’ve always been under the impression that the purpose of stunting before a format change is to generate attention and outside publicity to boost interest in the coming formats launch while helping [...]

Some Predictions For 2012

As we enter 2012, we’re seeing commercial radio broadcasting fracture in opposite directions. The biggest groups are heading in one direction, while smaller groups and independent operators are heading in another. Many of the trends we will see develop or continue will all come from this fracture. The largest groups, Clear Channel and Cumulus are [...]