How Many Strikes Before The Audience Bails For Good?

New Rock 101.9 WRXP Alternative Rock in New York 92.3 K-Rock WLIR WHTG

With CBS acquiring 101.9 WRXP to give Sports WFAN an FM home in New York, the area will once again find itself without an Alternative Rocker just three months after its return. The New York market has had a spotty history with Alternative as the format has bounced from station to station over the … [Read more...]

What Is The Best Length Of A Stunt?

Radio Format Change Stunt FormatChange.com Stunting

While less and less stations have stunted in preparation of a format change in recent months, last week brought three examples of stations trying to generate attention on its way to debut a new format. Mainestream Media took possession of WBQW Kennebunkport ME on Thursday and began a Christmas … [Read more...]

Apple Patents System To Replace Live Radio Content

Apple Radio Broadcast Stream Insertion Patent

Apple has received a patent for a system that would enable a user to have content not of interest from a live broadcast or stream replaced with content stored on the device locally. Systems and methods are provided for seamlessly switching media playback between a media broadcast, such as a radio … [Read more...]

Will RadioBDC Change The Rules For Webcasters?

RadioBDC Boston.com Boston Globe Henry Santoro Julie Kramer Adam 12 WFNX

When 101.7 WFNX Boston was sold in May to Clear Channel, the last company anybody would've expected to launch a replacement would be the Boston Globe and its parent New York Times Company. The Globe, via its Boston.com website quickly pounced on many of the dismissed WFNX staffers and built a … [Read more...]

Will WBAI New York Be Coming On The Market?

99.5 WBAI New York Sale Signal Frequency Swap Pacifica Foundation 94.1 KPFA San Francisco

In a report about the financial difficulties surrounding the Pacifica Foundation and its stations, TheVillager.com states that one of the plans the board of directors repetitively floated would be to swap the Class B signal of 99.5 WBAI New York located at the top of the Empire State Building for a … [Read more...]

In Memoriam: FM News 2011-2012

FM News 101.1 Chicago 101.9 New York Merlin Media Randy Michaels Walter Sabo

With their format changes this week Merlin Media's "FM News" 101.1 WIQI Chicago and 101.9 WEMP New York just missed out on reaching their first birthdays. With a 0.6 share in New York and 0.3 in Chicago, the stations simply had nobody listening. But what caused these stations to be unmitigated … [Read more...]

The Birth Of A Format And A Radio Passion

WFAN New York 25 25th Anniversary

On Wednesday, July 1, 1987 Emmis Broadcasting invented a new format category as Country 1050 WHN flipped to All-Sports WFAN. Today there are nearly 700 Sports formatted stations in the country thanks to what started in New York twenty-five years ago today. That was not the only thing born on that … [Read more...]

While Music Radio Worries About Pandora…

Apple Podcast App IOS IOS6 Pandora TuneIn Slacker ABC Clear Channel IHeart IHeartRadio

While music radio worries about Pandora a number of deals in recent days have gone un-noticed about the coming war for spoken word audiences between terrestrial radio and digital providers. TuneIn, which has positioned itself as the largest streaming aggregator next to Clear Channel's IHeartRadio … [Read more...]

How Radio Failed State College Part 2

In November 2011, while State College rioted as Joe Paterno was fired due to the Jerry Sandusky rape allegations State College radio was nowhere to be heard on the subject. Tonight, Sandusky's allegations became convictions and yet again radio was nowhere to be seen. The following Tweets sum up how … [Read more...]

This Week In Insight 5/25

Running down this week's top stories and with some thoughts. She's Back Clear Channel's Hot AC "Mix 96.9" KMXP Phoenix is the defacto Alternative station in that market and the new Variety Hits "She 103.5" will fill that role in Miami along with a few others. Sister Classic Rock "Big 105.9" WBGG … [Read more...]

Quick Thoughts On Demise Of WABB

97.5 WABB Final Day Thoughts Mobile RadioInsight

Random thoughts listening to the final day of programming on WABB... While radio as a whole still has a long life ahead of it, the cutbacks and homogenization will make it much, much harder for any new station from having the emotional impact that a station like WABB has had on its audience. It … [Read more...]

Promote Your Way To Cougar Town

Cougar Town Radio Promotion Bill Lawrence Courteney Cox Marketing

Your station has no marketing budget. The company feels your show is below others in terms of priority. More than a common occurrence nowadays. After ABC kept Cougar Town off the fall and midseason schedules, Co-creator Bill Lawrence and staff took actions into their own hands. Lawrence has ran … [Read more...]

The Social Media Pursuit To Become A Power Pig: @HireMe933FLZ

Rayne Tim Rainey 93.3 933FLZ WFLZ Tampa HireMe933FLZ

With more competition for fewer jobs in the radio industry those on the search need to do more to get noticed. Rayne, former Program Director of "Radio Now 100.9" WNOU Indianapolis has taken that mantra and ran with it. He's chosen the job he wants and is making his intentions known to the … [Read more...]

SOPA Will Cut Deeper Than Piracy

I'll make this blunt, if SOPA/PIPA pass in their current form RadioInsight is dead. I'm not a pirate. But this bill is way too vague to prevent any site with any minor connection to big media to escape the crosshairs. The first domain registration I report on could be met with a takedown. … [Read more...]