Shamrock Communications is taking the unprecedented step of launching a brand new cluster with four new stations in one market. The company is moving Willobee, Operations Manager of its Scranton/Wilkes-Barre, PA cluster to the same position at its under construction Reno group. The four stations were all acquired via the previous FCC auction.
The four stations will all operate with 100kW horizontal at 1968 feet from the same location 54 miles northeast of the market with on-channel boosters much closer to Reno. Three of the stations will have 17.5kW boosters in Reno. They are as follows:
104.1 KZZD Fallon, 105.3 KRZQ Fallon Station, 106.3 KZHD Lovelock, and 107.3 KEHD Fernley NV. 105.3 does not yet have a booster application in place.
The appointment of Willobee, who helped launch “Edge 106.3” KEDJ Phoenix and later programmed WEQX Albany and “FM 92.1” Wilkes-Barre, along with the reservation of the KRZQ calls after being dropped by what is now “Mix 100.9” KMXW seem to indicate at least one of the stations will be used for an Alternative Rock format.
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