MARC Radio launched Classic Country “101.7 Hank-FM” on WDVH-FM Trenton/Gainesville, FL this morning after a brief stunt as Dance “Nova 101.7“.
A new format had been expected on the 101.7 signal since last September when Christian AC “Pulse 101.7” WPLL moved to the stronger 106.9 signal in the market.
The new Hank-FM is promoting a broad mix of music from the 1960’s through the 2000’s.
101.7 previously held a Classic Country format from 2004 until 2011 as part of a simulcast with 980 WDVH Gainesville. That station is now Conservative Talk “Fox News Radio Florida“.