CBS Spanish CHR “Mega 107.5” KMVK Dallas has flipped to Regional Mexican “La Grande 107.5“.
Edgar ‘Shoboy’ Sotelo will remain in mornings with the new format. Pelos Parados joins for afternoons under PD Jimmy Gonzalez.
KMVK registered 17th in the market with a 2.3 share in the June 2013 PPM monthly well behind Univision’s Regional Mexican “La Que Buena 94.1” KLNO which was third overall with a 4.8.