Last week we noticed an anonymous registration for 933TheDove.com that we added to our watch list until we could figure out if and where it was headed. We may now have our answer.
Color us skeptical on this one for a few reasons. First, KKOB-FM is highly rated, currently ranked fourth overall in the Albuquerque market. The station that would get hurt the most is Citadel sister AC “Magic 99.5” KMGA. The site is also not on Citadel’s normal server, instead hosted on Intuit’s cheap hosting site.
The new website is promoting artists such as Barbara Streisand, Andrea Bocelli, Josh Groban, Chuck Mangione, and Liberace as core artists.
Market research had revealed an over saturation of “Top 40″ or “Pop” music directly in Albuquerque.
So after several months of research and development, the difficult decision was made to eliminate the top 40 format from the 93.3 frequency and replace it with all the beautiful music you love. And so was born “The New 93.3 The Dove”.
We’ll keep an eye on this one over the coming days although we’re not completely sold.