What’s More Important? Generating Sales Leads Or Having The Content To Sell? - RadioInsight
This morning Tom Taylor wrote about Cumulus CEO Mary Berner's new plan to increase revenue at the company. Introducing new wolf mascot Sulumuc (Cumulus turned around), Berner's Be A Leader campaign gives monthly and year-end prizes to all employees and not just salespeople who generate sales leads. The top ten performers get "Unique Experiences", $1000
