Post-Katrina, America’s Quirkiest Ratings Success

This article originally appeared on Edison Research’s on August 7, 2006. Of all the stories emerging from the recently released spring Arbitron ratings, the most interesting is probably that of KBON, the eclectic “Louisiana Music” station. Last October, the New York Times reported on the number of New Orleans musicians, displaced by Hurricane Katrina, who had relocated to Lafayette, La., already the cradle of Cajun and zydeco music. When the Lafayette book came out late last month, KBON was suddenly No. 3 12-plus in the market, up 5.0 – 6.2 – 7.5 since spring ’05 (and up from a 3.1 in fall ’04). KBON’s rise gave roots music fans another standard bearer, since the equally eclectic KPIG Monterey, Calif., was off 5.6 – 3.7 (and ...Read More

Keeping Track of Jack- And Bob-FM In Canada

This article was originally published on Edison Research’s “Infinite Dial” blog on July 19, 2006 Even by the time the first Bob- and Jack-FMs started to really proliferate in the U.S., a few Canadian outlets had been doing the format for more than a year, with big numbers that proved  that the Classic Hits/Hot AC hybrid  format had at least a little more durability than some detractors were giving it credit for. Now, some Canadian stations like format originator CFWM Winnipeg have hit their fourth anniversary in the format. And if you want a good look at the long-term future, check out the just released winter 2006 Canadian BBM ratings.   When you look at breakouts of Canada’s Bobs, Jacks, and Joes, you see some that continue to dominate in several cells. Others are now No. 1 only in...Read More

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