Format Changes

WLXN Resurrects Majic Branding

Davidson County Broadcasting’s WLXN Lexington, NC is resurrecting the “Majic” branding used by former sister 94.1 WTHZ (now EMF Broadcasting’s WWLV). The move completes a relaunch of the Classic Hits format used by WLXN as it drops the “Kool 1440/99.9” moniker and Westwood One Kool Gold network for “Majic 99.9” and Tom Kent’s 24/7 Fun network. WTHZ was known as “Majic 94.1” from 2006 until 2010. The Davidson County Dispatch reports WLXN will retain the local Max & Ralph morning show hosted by Max McGann and Ralph Shaw from 6-9am.

Classic Hip-Hop Enters St. Louis

iHeartMedia has brought the booming Classic Hip-Hop format to St. Louis on 100.3 KMJM Bridgeton, MO. The move replaces Urban AC “Majic 100.3” with “100.3 The Beat“. This is the second time under the “Beat” branding for the frequency. As KATZ-FM, the station was known as “100.3 The Beat” until the demise of its Urban format in 2009. This is also the end of the venerable “Majic” Urban AC brand in the market which dates back to 1979, first on 107.7 until 1997, 104.9 until 2012, and 100.3 until today. In the October 2014 Nielsen Audio PPM Ratings, KMJM was 19th in the market with a 2.1 share, well behind Radio-One Urban Oldies “Old School 95.5” WFUN-FM’s 4.6 share for the adult Urban audience in the market.

A Gift For Marquette

Great Lakes Radio has launched 106.1 W291CJ Marquette, MI with Christmas Music as “106.1 the Gift“. Great Lakes acquired W291CJ along with two other translators on Michigan’s Upper Peninsula from Educational Media Foundation earlier this month for $1. The launch coincides with the translator’s increase to 250 watts at 265 meters rebroadcasting 101.9 WKQS-HD4.

Pop-FM Reno Shifts To CHR

Shamrock Communications has shifted 80s/90s Hits “106.3 Pop-FM” KWNZ Lovelock/Reno, NV to CHR. Although now positioned as “All Hit Radio”, the station is still playing one or two gold tracks per hour. The move gives Reno a second Mainstream CHR along with Americom’s “Alice 96.5” KLCA. KWNZ signed-on in May 2013 resurrecting the heritage to the market CHR call letters.

Classic Hip-Hop Duel Breaks Out In Dallas

A pair of stations made the move to the booming Classic Hip-Hop niche in Dallas on Friday night. First Cumulus CHR “Hot 93.3” KLIF-FM Haltom City launched what it is presenting as “Classic Hip-Hop For The Holidays” with a commercial-free weekend at 5:00pm. That led to Radio-One following suit later in the evening to flip Urban AC “94.5 K-Soul” KSOC Gainesville to become the third station to take on the Classic Hip-Hop “Boom” branding. What’s going on here? At first glance both station would not appear to be candidates for a format change. KLIF-FM had just relaunched its CHR format at the beginning of October, while KSOC had trended up 2.1-2.6-2.9 in its last three PPM monthlies. Earlier this week during Radio-One’s quarterly earni...Read More

WWFF Huntsville Ends Its Journey To Icon Status

After airing a few hours of Christmas Music, the journey has come to an end for Cumulus AC “Journey 93.3” WWFF New Market/Huntsville, AL as it becomes the 21st “Nash Icon” branded Country station. The move returns the frequency to the Country format is previously held from 2008 until 2011 as “The Wolf“. The move will place the station up against iHeartMedia’s market-leading Country 102.1 WDRM. Cumulus announces that WWFF-FM launched today as 93.3 NASH Icon. The station previously operated under the brand Journey 93-3. NASH Icon is a new Country music and lifestyle brand featuring Country music’s most iconic artists, driven by Country music fans’ desire for more exposure to their all-time favorite artists from the last 25 years, and Country music fr...Read More

Ottawa’s New Country 94 Debuts

Update 11/12 12:00pm: CKKL has debuted its new identity as “New Country 94“. Launching with Florida Georgia Line’s Cruise, CKKL is starting with the usual 10,000 songs in a row commercial free. The station is also promoting it will give away $10,000 every Monday. Ian March remains in place as Program Director of CKKL and sister AC “Majic 100” CJMJ. Dayna Bourgoin returns to Ottawa radio as Assistant Program Director. Most recently working in Artist Management at Nickelback’s Chad Kroeger’s 604 Records, Bourgoin served as Music Director at Ottawa’s previous Country station “Y105.3” from 1999 until 2003 and then at CMT Canada until 2009. Listen to the launch of New Country 94 at FormatChange.com. Update 11/12 12:00am: When CKKL debu...Read More

US101 Chattanooga Adds A Legend

The gold-based Country marketplace is getting a tad bit crowded in Chattanooga. A couple weeks after Cumulus flipped Classic Hits 107.9 WOGT to their Nash Icon brand, iHeartMedia has dropped Urban “96.1 The Beat” W241AF Rossville, GA/100.7 WUSY-HD2 and replaced it with a 90s centric Classic Country format “US101 The Legend 96.1“. The move expands the dominant in the market “US101” 100.7 WUSY brand to a second frequency and gives the Chattanooga market its third gold-based Country signal along with WOGT and Bahakel Communications’ “Q97.3/99.3” WUUQ South Pittsburg/99.3 W257AZ Lookout Mountain. iHeartMedia states that the new Legend will focus on “80s, ’90s, and early 2000’s country that has gotten lost and forgotten by countr...Read More

A Surge For Eastern North Carolina

Last week Kenneth Santarelli’s Surge Media LLC purchased 100.5 W263BE Rose Hill, NC from Conner Media for $80,000 and entered into an LMA with Conner to operate 710 WEGG Rose Hill. On November 15, the duo will drop its current Christian programming and flip to Rhythmic Hot AC as “Surge 100“. The station will be a relaunch of a former webcaster/Part 15/Pirate operation in Lancaster, CA run by Santarelli, who has the Surge Radio name trademarked.

Mo Legends Expands To Great Falls; Big Stack Launches

Montana Radio Company has expanded its “Mo Legends” Classic Country brand to a second market. 96.3 KVMO Fort Benton/Great Falls has signed-on as “Mo Legends 96.3” joining sister 104.5 K283BP Helena/107.3 KIMO-HD4, which launched in June. Just like in Helena, the new station will flank sister Country “Mo Country 107” 107.3 KIMO Townsend/107.5 K298BL Great Falls. The company followed that launch up with the debut of Classic Rock “Big Stack 103.9” K280GG Great Falls/KVMO-HD3. Debuting with the syndicated Bob & Tom show from 5-9am daily, CEO Kevin Terry stated in a press release, “We are very excited about both stations as they fill out our four-station roster of stations serving Great Falls. Big Stack 103.9 is not only a true Classic ...Read More

Alt 99.9 Tampa Moves To 100.3

Update 11/7: Due to a interference complaint from 99.9 WXJB Homosassa, “Alt 99.9” W207BU Bayonet Point moved to 100.3 at 12pm today. Original Report 9/24: iHeartMedia has launched two new translators in the Tampa Bay market. Classic Rock “Thunder Tampa Bay” adds a third signal as 99.1 W202CB Bayonet Point completes its upgrade and move from 88.3. The new signal joins 94.5 W233AV Gulfport/St. Petersburg and 105.9 W290BJ West Tampa in airing the programming originating at 100.7 WMTX-HD2. W202CB gives the format coverage in the northern parts of the market around Clearwater and New Port Richey (Coverage Map). Concurrently, the company launches Alternative “Alt 99.9” on W207BU Bayonet Point via 103.5 WFUS-HD2. The new station is strongest in the same places ...Read More

MyFM Launches North of Toronto With Christmas Music

My Broadcasting has launched 101.5 CKMO-FM Orangeville, ON. The new sign-on, operating with 338 watts at 55.1 meters, is debuting with Christmas Music through Boxing Day on December 26. At that time the station will debut its permanent format as AC “101.5 MyFM” joining fourteen sister stations across the province. The station will focus on the Orangeville community as opposed to the Greater Toronto Area based 50 miles to the southeast.