Domain Insight

Net Gnome Roundup: St. Louis Update, Feeling Fresh in Phoenix, Houston and More

Last week we mentioned an impending format change at KLOU in St. Louis. The change hasn’t happened yet, but more information has begun to appear. St. Louis market vet Smash will take over mornings at the station on Monday, June 18. confirms from market insiders that the station will be a male-leaning 70s/80s Classic Hits, much like sisters WRIT Milwaukee and WBIG Washington. It’s now just a matter of when the flip takes place between now and Smash’s debut. Elsewhere in the Clear Channel domain of web-domains: It looks like Houston could be getting a dose of Mojo. Recent domain registrations include and We could’ve pegged these for Seattle’s KJR as opposed to Houston’s KPRC if it were not for the concurrent registr...Read More

Breaking: Format Changes Imminent In St. Louis and Birmingham

Posted at 8:30am EDT. Edited at 8:52am. Clear Channel “Oldies Radio 103.3 KLOU” will flip to 70s/80s based Classic Hits “My 103.3”. The domains and are both pointing to a password protected URL right now. There should be a few more format changes on this memorial day weekend and we’ll be here attempting to break them before they happen at ————— Elsewhere around the country on this Memorial Day weekend. In Birmingham, Citadel Soft AC WYSF “Y94.5” will flip to Hot AC “The New 94.5” at 5:00pm today. More info at the Birmingham News. In Wilkes-Barre, 103.1 WFEZ has dropped Soft AC to join the News/Talk network of sisters 910 WBZU Scranton , 980 WILK Wilkes-Barre, a...Read More

Net Gnome Alert: Change Coming to Philly?

Update 5/16/07 10:30am: We were right on the money. “Radio 104.5” is now on the air in Philadelphia. ————————————————————- We at RadioInsight pride ourselves on trying to use the tools of the internet to break news on impending format changes. We’ve been quite successful in the past, especially when it comes to the moves of Clear Channel Philadelphia. It was just 9 months ago that Clear Channel flipped 106.1 WJJZ from Smooth Jazz to Rhythmic AC and 104.5 WSNI from Soft AC to Spanish Contemporary. However, that was before Philadelphia became the first market to switch to Arbitron’s Personal People Meter. With the first PPM ratings released at the en...Read More

Net Gnomes: Changes Coming In The Big Apple?

In Wednesdays edition of the New York Daily News, radio reporter David Hinckley hinted of changes coming to struggling Rhythmic AC “Mix 102.7” WNEW. One of the many rumors is that it could become “Fresh,” an adult contemporary format that would challenge the city’s No. 1 station, WLTW (106.7 FM). Other speculation, which has surfaced regularly and futilely for 10 years, is that country could return. Web domains and have been registered in the last week – neither to WNEW or its parent CBS. While Hinckley is correct that is not registered to CBS, a number of domains including were registered by CBS on December 12. The whole list of domains includes many URL’s which are clearly designed to th...Read More

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