"Oldies 107.9" WOLD-LP Woodbridge, NJ on the air!

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This topic contains 25 replies, has 13 voices, and was last updated by  wtmuradio 2 years, 6 months ago.

Viewing 11 posts - 16 through 26 (of 26 total)
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  • #132339

    Steve Varholy
    Participant

    I would hope that the spots on the stream are not what is being aired on the LPFM. If they are, they might want to review them once more for underwriting compliance.

    #133126

    kevtronics
    Member

    I would hope that the spots on the stream are not what is being aired on the LPFM. If they are, they might want to review them once more for underwriting compliance.

    No, it’s true. They’re following in the footsteps of WCNJ and Dhoom-FM by trying to pass off full-blown commercials, including “call to action”, as “sponsorship announcements”.

    #133132

    limegrass69
    Participant

    No, it’s true. They’re following in the footsteps of WCNJ and Dhoom-FM by trying to pass off full-blown commercials, including “call to action”, as “sponsorship announcements”.

    It’s a shame. And we know that the impotent FCC will do nothing to curb the shady activities of operations like this.

    #133182

    Autodyne
    Member

    No, it’s true. They’re following in the footsteps of WCNJ and Dhoom-FM by trying to pass off full-blown commercials, including “call to action”, as “sponsorship announcements”.

    It’s a shame. And we know that the impotent FCC will do nothing to curb the shady activities of operations like this.

    In fact, the FCC has fined a 12 watt LPFM (KXPW-LP, Georgetown, Texas) $20K for violating the NCE underwriting rules in the past.

    You would think that someone connected with WOLD would be smart enough to nip this now. Or do they have deep pockets?

    #133409

    kevtronics
    Member

    WOLD-LP is now selling airtime, too, under the condition that whatever you pay them to put on the air is considered a “public service”.

    #133639

    WOLD-LP DJ Lineup:

    http://www.woldradio.com/on_air.html

    Tune Radio receivers in real time at GlobalTuners
    http://globaltuners.com

    Share your Receiver Online
    http://www.globaltuners.com/receiver/share.php

    #133930

    kevtronics
    Member

    I have been in contact with WOLD-LP’s Operations Manager and he assures me that the sponsorship messages which were not in compliance with the FCC’s rules (i.e. the “call to action” guideline) have been rectified. And based on what I’ve heard over the past week, that does appear to be true. Some of the spots have a “hard sell” tone to the announcement, but strictly speaking, they are in compliance.

    #134195

    kevtronics
    Member

    WOLF-LP could still be in risk of getting fined, because although their sponsorship messages are careful not to include a “call to action”, many of them do include “qualitative statements” which are also prohibited:

    FCC Fines for Noncommercial Stations Having Underwriting Announcements That Were Too Commercial – Even Where the Station Received No Money

    >> “The rules for underwriting announcements on noncommercial stations (including Low Power FM stations) limit these announcements to ones that identify sponsors, but do not overtly promote their businesses. Underwriting announcements can identify the sponsor, say what the business of the sponsor is, and give a location (seemingly including a website address). But the announcements cannot do anything that would specifically encourage patronage of the sponsor’s business. They cannot contain a “call to action” (e.g. they cannot say “visit Joe’s hardware on Main Street” or “Call Mary’s Insurance Company today”). They cannot contain any qualitative statements about the sponsors products or services (e.g. they cannot say “delicious food”, “the best service”, or “a friendly and knowledgeable staff” ). The underwriting announcements cannot contain price information about products sold by a sponsor. In one of the cases decided this week, the Commission also stated that the announcements cannot be too long, as that in and of itself makes the spot seem overly promotional and was more than was necessary to identify the sponsor and the business that the sponsor was in. The spot that was criticized was approximately 60 seconds in length.” <<

    #134240

    kevtronics
    Member

    Here’s a sample of some of the “underwriting announcements” on WOLD-LP, recorded April 6th, 2015. Most of the announcements on the station are around one minute long; the two I recorded here were 1:04 and 1:12 long and contain numerous qualitative statements. Also a recording of their hourly ID with a nearly inaudible “-LP”:

    #134250

    limegrass69
    Participant

    Hopefully the FCC fines these guys and gets them in line.

    #151557

    wtmuradio
    Member

    Wheres there studio ? Are they stl ing it 

Viewing 11 posts - 16 through 26 (of 26 total)

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