After launching in early November with Christmas Music as "98.3 K-Santa", Iris Media's 98.3 KDVC Columbia MO debuted its permanent identity at midnight as Soft AC "98.3 The Dove". The new format creates a head-to-head format competitor to Cumulus Media's 101.5 KPLA. It is currently running jockless and commercial-free focusing on "Lite Rock Favorites from