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Saga Brings Pure Oldies To Des Moines

Pure Oldies 104.5 Talk K283CC KAZR-HD2 Des MoinesSaga Communications continues the roll-out of its “Pure Oldies” brand to what it likes to call metro signals as 104.5 K283CC Des Moines/103.3 KAZR-HD2 Pella IA drops Conservative Talk for 1950s/60s Hits.

Des Moines becomes the third market to debut the new brand following Ithaca NY and Springfield IL at the start of February. Like Springfield, K283CC’s 1950s/1960s format will flank Saga’s existing Classic Hits station in the market: 93.3 KIOA.

Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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