Saga Communications continues the roll-out of its “Pure Oldies” brand to what it likes to call metro signals as 104.5 K283CC Des Moines/103.3 KAZR-HD2 Pella IA drops Conservative Talk for 1950s/60s Hits.
Des Moines becomes the third market to debut the new brand following Ithaca NY and Springfield IL at the start of February. Like Springfield, K283CC’s 1950s/1960s format will flank Saga’s existing Classic Hits station in the market: 93.3 KIOA.