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96X Santa Rosa Signs Off As LMA Ends

96X 96.7 KNOB Healdsburg Santa Rosa Wine Country RadioAfter operating JYH Broadcasting’s 96.7 KNOB Healdsburg/Santa Rosa CA since its sign-on in 2002, Sinclair Communications’ Wine Country Radio has lost control of the station.

The end of the LMA signals the end of Rock “96X“, which had quietly segued from Alternative earlier this year. Sinclair will continue to operate Spanish CHR “Latino 95.5” K238AR/KSXY-HD2, AAA “95.9 The Krush” KRSH, Spanish AC “Exitos 98.7” KXTS, and CHR “Y100.9” KSXY in the Santa Rosa market.

KNOB is currently Silent while awaiting a new operator and format.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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