Share This Post

Bilingual CHR “Boom 97 Uno” Debuts In Orlando

Boom 971 97 Uno WRUM-HD2 Orlando Oi2 MediaOi2 Media has launched Bilingual CHR “Boom 97 Uno” on iHeartMedia’s 97.1 W246BT Clermont and 97.1 W246CK Kissimmee/Orlando FL.

Fed by 100.3 WRUM-HD2 the new format is targeting bilingual millennials with a mix of English and Spanish Hits. The station’s airstaff features hosts from across the globe including US based Michelle Ciotti, Puerto Rico based Luis ‘El Coyote’ Ortiz, and DJ Semaforo from Colombia.

Oi2 Media is using the new station to debut its “Visual Radio” technology in the United States and will make both the visual element and this format available to other broadcasters. In a spanish release translated Oi2 Media CEO Anthony Michael Hernandez stated, “The format debuts at a time when the Orlando market commands more than 34% of the Hispanic population. This is the perfect launch for our arrival in other markets.”

The two translators had been broadcasting as Spanish Christian “Alma 97.1” for the past year.

Profile photo of Lance Venta
Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

5 Comments

  1. Profile photo of joseph_gallant


    How about having a station playing contemporary Spanish-language music, but with all of the announcing (newscasts, weather, commercials, etc.) in English??

  2. Profile photo of Eric Jon Magnuson


    I haven’t listed that much, but it does look like the branding is truly bilingual: The TOH legal ID includes “Boom ninety-seven uno”.

  3. Profile photo of miketheradioguy


    I wonder if Entercom could acquire 98.1 if they swap stations with Entravision, and possibly change the format on 101.9.

  4. Profile photo of Eric Jon Magnuson


    I didn’t want to say anything before I came across some confirmation, but today’s Tom Taylor Now does report that Radio One is sending cease-and-desist letters over the use of the “Boom” name. See http://us6.campaign-archive1.com/?u=78b390ff9f5b002e3f050238c&id=2a2ad5c851 (under “iHeart leases out two Orlando translators for a bilingual ‘Boom’ – and there’s a problem”).

    • Profile photo of Lance Venta


      Making it even stranger is that Oi2 Media registered domains connected to “Zoom 97 Uno” as a brand alongside the Boom ones. So they KNEW that there was at least a possibility of a C&D and still went along with it.

Leave a Reply

Skip to toolbar