iHeartMedia will flip AC “B93.5” WLQB Ocean Isle Beach NC/Myrtle Beach SC to Regional Mexican “El Patron 93.5” on Friday, May 5.
WLQB previously featured a Regional Mexican format as “La Que Buena” from 2005 through 2013 under previous owner Qantum Communications. WLQB rimshots the Myrtle Beach market from across the North Carolina state line, but will provide the market with its only commercial Spanish language outlet.