Kindred Communications has flipped Adult CHR “Hits 97.9” WMGA Kenova/Huntington WV to 1980s Hits.
Positioned as “80s & More”, the station retained its current “Hits 97.9” moniker and airstaff including the syndicated Bert Show in mornings. The move takes the station out of direct competition with iHeartMedia’s “Kee 100” 100.5 WKEE and closer to iHeart Classic Hits “B97” 97.1 WBVB.