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Doughboy Joins KVYB As PD/Afternoon Host

Doughboy 103.3 The Vibe KVYB Santa Barbara OxnardCumulus Media has filled the open Program Director vacancy at Rhythmic CHR “103.3 The Vibe” KVYB Santa Barbara CA with Matthew ‘Doughboy’ Florence.

Florence, who will also host afternoons at KVYB, was most recently APD/Afternoon host at American General Media’s “Z106.3” Los Lunas/Albuquerque. He fills the void created by Steve Marshall’s exit last month to join KSE Radio Ventures Hot AC “Mix 100.3” KIMN Denver.

Cumulus Media announces that it has appointed Matthew “Doughboy” Florence as Program Director and On-Air Personality, Afternoons, for Rhythmic CHR station KVYB/103.3 The Vibe. Florence joins 103.3 The Vibe from CHR Z106.3 in Albuquerque, where he was Assistant Program Director and On-Air Host, Afternoons. Florence joins 103.3 The Vibe on June 1.

Sommer Frisk, Regional Vice President/Market Manager, Cumulus Media-Oxnard/Ventura, said: “To say that we’re excited to have Matthew “Doughboy” Florence join our Oxnard-Ventura-Santa Barbara team is a total understatement. We are ecstatic! We have no doubt that “Doughboy” is the right choice to continue to fuel the success of 103.3 The Vibe. He can’t get here soon enough!”

Florence said: “I’m really excited to get to Ventura and work with the team to make 103.3 The Vibe a major force in the market. I’d like to thank Chris Cox, Sommer Frisk, and the rest of the team at Cumulus Media for this great opportunity.”

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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