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Noalmark Swaps Formats In El Dorado

101.5 The Hog Real American Country 98.7 KLBQ KMLKNoalmark Broadcasting has swapped frequencies of two of its stations in El Dorado AR.

Classic Country “Real American Country 98.7” KLBQ El Dorado moves to the more rural 101.5 allocation that had been home to Urban AC KMLK Junction City and takes on a new moniker as “101.5 The Hog“. The Urban AC format of KMLK moves in reverse to the strong in El Dorado 98.7 signal.

Noalmark acquired the 98.7 allocation and Gospel 1290 KDMS El Dorado in 2016 to add to its existing El Dorado properties in 2016 for $600,000.

Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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