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The Vault Reopens In Montgomery

107.1 The Vault WQKS-HD3 MontgomeryBluewater Broadcasting has flipped CHR “Hits 107.1” W296AI/WQKS-HD3 Montgomery AL to Classic Rock “107.1 The Vault“.

The change reverses the change made in September 2015 when Bluewater replaced The Vault with the CHR format. It comes just after the Hits brand had its best ratings period as it rose from a 0.5 share to 0.8 in the Spring 2017 Nielsen Audio ratings. The reversal puts the station back in direct competition with Cumulus Rock “95.1 The Fox” WXFX.

Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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