Urban AC 104.5 Kiss-FM Debuts In Houston

104.5 Kiss-FM Houston's Best R&B La MejoriHeartMedia launched Urban AC “104.5 Kiss-FM” K283CH/KTBZ-HD2 Houston at 9am today (and just as we were publishing our Domain Report stating it was coming).

Positioned as “Houston’s Best R&B”, the station is launching with 10,000 songs in a row to compete against Urban One’s “Majic 102.1” KMJQ. KMJQ is currently second in the Houston market with a 7.1 share just behind iHeart’s market leading AC “Sunny 99.1” KODA with a 7.2.

K283CH is owned by Centro Cristiano de Vida Eterna and had been operated by Latino Broadcasting as Regional Mexican “La Mejor 104.5” as the Houston affiliate for El Show de Piolín. It just appeared in the public Nielsen Audio ratings for the first time this week with a 1.1 share.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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