Genesee Media has launched Talk 1310 WOKR Canandaigua/Rochester NY.
WOKR had previously been simulcasting Sports “97.5 The Team” 1590 WRSB Brockport/W248BH Rochester. The two AMs swapped call letters over the summer around the same time that the Sports programming moved to 97.5 from 105.5 W288CS.
Programming on WOKR includes This Morning with Gordon Deal, Fox News Radio’s Brian Kilmeade from 9am-12pm and Tom Shillue from 3-6pm, Chad Benson from 6-9pm, Bloomberg Radio in middays and 9-10pm, Business Rockstars from 10pm-12am, and Free Talk Live overnight. Weekend shows are focusing on money, technology, and law.