As the station prepared to celebrate its 40th anniversary this month, iHeartMedia Classic Rock “Rock 103” 102.7 WEGR Arlington TN/Memphis has rebranded as “Rock 102.7“.
The move comes with the addition of the “Hooker & Brooke” morning show from sister “Rock 106.7” KAAZ Salt Lake City. They fill the opening created by the breakup of the “Ditch & Jake” show over the summer with Ditch moving to afternoons and Jake exiting. The show will continue to air on KAAZ as well.