WXLO Brings In Laura St. James As Program Director

104.5 WXLO Worcester Laura St. James Mary KnightCumulus Hot AC 104.5 WXLO Fitchburg/Worcester MA has appointed Laura St. James as its new Program Director and midday host.

St. James previously spent six years programming Cumulus AC 100.7 WLEV Allentown PA until exiting in July 2016. She has been hosting weekends on Country “Nash-FM 94.7” WNSH New York for the company and will continue to do so. She also spent 16 years at iHeartMedia CHR “B104” WAEB-FM Allentown with the final eight as PD there.

St. James fills the vacancies created by the resignation of APD/MD/Midday host Mary Knight and departure of OM/PD Lance Ballance in August.

Cumulus Media announces that it has appointed radio programming professional Laura St. James as Program Director for Hot AC-formatted WXLO 104.5 FM in Worcester, MA. St. James will continue to be heard weekends on WNSH-FM (NASH FM 94.7) in New York. She most recently served as Program Director/Afternoons for Cumulus Media-Allentown’s WLEV. She started her career, and later became Program Director, at iHeartMedia-Allentown station WAEB (B104). St. James has also held programming positions at stations including: WNEW/New York; WLTW/New York and WBEB/Philadelphia. 

Bob Goodell, Regional Vice President, Cumulus Media-Worcester/Boston/Springfield, said: “We are pleased to have someone of Laura’s experience and passion in our format to lead WXLO programming and to deliver great radio that Worcester and Boston Hot AC listeners love. I’m very happy to welcome her to our team.”

St. James said: “I’m so honored to join the talented team at WXLO and help build upon the success of this great radio station. To get up every morning and do what you love, with people who share your passion, is a dream come true. I would like to express my thanks to
Market Manager Bob Goodell and everyone at Cumulus Worcester-Boston for this tremendous opportunity.”

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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