Peoria NonComm To Flip To Urban AC

90.7 WAZU Peoria DJ Smooth Urban ACSirius Syncope Variety 90.7 WAZU Peoria IL will flip to Urban in mid-November.

WAZU currently airs a mix of local talk and music programming along with some shows syndicated by Pacifica. Owner Jeremy Styninger told the Peoria Journal-Star that the change will come as he turns over programming to former WAZU host DeMarcus ‘DJ Smooth’ Hamilton due to he needing to deal with his health following a Multiple Sclerosis diagnosis last year. WAZU had been dealing with fundraising issues as an online fundraiser earlier this year netted the station only $958 dollars.

Hamilton told the Star, “I think I know what the city needs. There’s been a void on local radio when it comes to the urban AC format. I know the station faces challenges but we’re not clocking out. The word is starting to spread about the station. There’s new excitement.”

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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