After flipping from CHR to Classic Hip-Hop in December 2014 and surging from a 1.7 share to leading the Indianapolis market with a 7.7 share in its first full ratings period, Cumulus has pulled the plug on Classic Hip-Hop “93.9 The Beat” WRWM Lawrence/Indianapolis IN.
WRWM began stunting for the holiday season at 5:30pm today as “North Pole Radio” after a ten minute farewell to the old format and teasing random formats. WRMW had still been doing better than it was prior to its flip to Classic Hip-Hop but had dropped back down into the 2’s in recent months with a 2.7 in the October PPM’s.
The move also gives WRWM a head-start against Emmis AC “B105.7” WYXB which will go Christmas next Friday.
Cumulus Media announces that it has delivered the best of the North Pole to Indianapolis Christmas music lovers with today’s launch of North Pole Radio 93.9! WRWM.FM/93.9 The Beat turned on the holiday cheer in a big way with the warm sounds of the season on North Pole Radio 93.9, launching today at 5:30pm EST with the Christmas favorite, Mariah Carey’s “All I Want for Christmas is You”. North Pole Radio 93.9 plays all Christmas music, all the time, and offers a nostalgic and fun-filled soundtrack of holiday classics to help listeners make the holiday memories of a lifetime doing the things they love with the people and the music they love most.
Tom Stemlar, Vice President/Market Manager, Cumulus Media-Indianapolis, said: The listeners of Indianapolis love holiday music and our advertisers love great results and we think North Pole Radio will make both of those stakeholders very happy this holiday season!”
Jay Michaels, Program Director, WRWM-FM, said: “It’s been a rough year – and what else can bring people together more than Christmas music? We’re excited to kick off the holiday season a little early, and spread some Christmas cheer to Indy!”