Cumulus Prepping Green Bay Flip

Christmas 106.7 KRUZ WKRU Green Bay Doug MaryCumulus Media has dropped the Adult Alternative “KRUZ @ 106.7” format on 106.7 WKRU Allouez/Green Bay WI in favor of Christmas Music as it prepares to debut a new identity after the holidays.

Currently branded as “Christmas @ 106.7“, the move means the end of the Adult Alternative format that launched in 2010. WKRU registered a mere 1.4 share in the Spring 2017 Nielsen Audio ratings.

Northpine reports that Green Bay was one of the few markets that traditionally has not had a station go all Christmas as the last time a station did so was in 2012.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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