iHeartMedia has hired Justin Nesci for a newly created position of Executive Vice President of Advanced Audio and Data Revenue.
Nesci will develop data-driven, audio strategies across iHeart’s platforms including the SmartAudio cloud-based audio ad planning and buying platform. Prior to joining iHeartMedia, Nesci served as SVP/Digital Sales for Fox Network Group and has also held sales strategy and marketing executive positions at Viacom, Federated Media, and Warner Music Group.
iHeartMedia announced today that Justin Nesci has been named Executive Vice President of Advanced Audio and Data Revenue, effective immediately. Nesci will report to Carter Brokaw, President of Digital and Audience Segment Revenue Strategy.
In this newly-created role, Nesci will be responsible for developing a variety of data-driven, audio strategies across iHeartMedia’s vast array of platforms. He will help steer SmartAudio, the company’s groundbreaking data infused, cloud-based audio planning and buying platform which allows marketers to bring audience-based buying strategies to iHeartMedia’s robust audio ecosystem.
“We’re thrilled to have Justin spearheading iHeartMedia’s advanced audio and data revenue efforts,” said Brokaw. “His background in every level of organizational development at a variety of top media companies and start-ups will be key as we ensure our advertising partners are able to fully utilize our multiple platforms and unparalleled reach.”
Nesci brings over 20 years’ experience developing digital media revenue for publishers and media companies to his new role. His consulting practice, J/T/N Advisors, has helped top media companies including iHeartMedia accelerate revenue generation through emerging digital and social media channels. Nesci previously served as the Senior Vice President for Digital Sales for Fox Network Group where he managed the national digital sales and marketing responsibilities for Fox Broadcasting, Fox Cable and Fox Sports properties. His background also includes executive roles in digital sales, strategy and marketing for Viacom, Federated Media, & Warner Music Group. Nesci began his career as a management consultant for Lochridge & Company and is a graduate of Brown University.
“I’ve been impressed with iHeartMedia’s commitment to innovation and creating unique opportunities for its agency and brand partners since I served as a consultant for the company years ago,” said Nesci. “Today iHeartMedia is the leader in audio by far and I’m excited to help build on its groundbreaking initiatives and strategies pairing sophisticated data targeting and programmatic workflows across the largest audio media platform in the U.S.”