Brands Come And Go And Come Again In Missoula

94.3 The Ride Missoula 95.3 Star-FM The XWestern Rockies Radio has quickly reverted two recent translator launches in Missoula MT.

In March, the company launched Rock “95.3 The X” on K237CZ Missoula/KDXT-HD2 Lolo with the syndicated Billy Madison Show in mornings. That was followed on April 11 by the flip of Classic Hits “94.3 The Ride” K232CI Missoula/KDXT-HD3 Lolo to AC “94.3 Star-FM

Last week the company reversed as it relaunched The Ride on 94.3 K232CI, while the “Star-FM” AC format moved to 95.3.

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Lance Venta is the Owner and Publisher of and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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