iHeartMedia has appointed Alan Kirshbom as Market President for its Raleigh NC cluster.
Kirshbom had been working for the past year and a half at an Austin marketing agency but previously served as Market Manager for Cumulus Memphis, Entercom Milwaukee, and Entercom Austin. He also worked in sales at multiple companies in New Orleans before rising up the management ranks.
iHeartMedia announced today that Alan Kirshbom has been named Market President for Raleigh, effective immediately. iHeartMedia Raleigh has a strong cross-platform presence and includes a number of iconic brands and franchises — both broadcast and digital — encompassing more than 10 stations comprised of music, talk and news formats.
iHeartMedia has the leading consumer reach and influence across multiple platforms and delivers more live programming than any other media company. As Market President, Kirshbom will be responsible for leveraging iHeartMedia Raleigh’s radio station brands and assets to provide quality programming and create new revenue opportunities. He will spearhead all aspects of the market’s operations including sales, programming, digital, events and promotion initiatives. Kirshbom will report to Dave Carwile, President of iHeartMedia’s Virginia/Carolina Region.
“We are thrilled to have Alan leading our team in Raleigh and are confident he’ll have an immediate and positive impact in the market,” said Carwile. “Alan combines a proven track record of sales leadership, creating culture and driving revenue growth. He will provide a great compliment to our outstanding sales and programming leadership for our stations.”
Kirshbom joins iHeartMedia Raleigh after previously serving as the Vice President and Market Manager for Cumulus in Memphis, Tennessee. He also served as Vice President and Market Manager for Entercom in Austin, Texas and Milwaukee, Wisconsin. Kirshbom began his career at WRNO in New Orleans and is a graduate of the University of New Orleans.
“iHeartMedia’s Virginia/Carolina Region has assembled a world class winning team armed with all the innovative tools iHeartMedia has to offer,” said Kirshbom. “I am proud and thrilled to call Raleigh my new home. Together, we will continue to raise the bar on delivering successful marketing solutions for our clients and serving our community.”