Sarkes Tarzian has closed on its $515,000 acquisition of Regional Mexican “La Unica 102.3” WGBJ Auburn/Fort Wayne IN and has flipped the station to Alternative simulcasting “Alt 99.5” W255BY/WAJI-HD2 Fort Wayne.
The move expands the Alternative format to the northern portions of the Fort Wayne market including Garrett, Kendallville and Auburn. The station registered a 1.0 share in the Spring 2018 Nielsen Audio ratings.