Bustos Media Buys In Kennewick; Expands Third La Maquina Brand
Bustos Media has announced it has acquired 96.3 KRCW Royal City/Kennewick WA from Cesar Chavez Foundation’s Farmworkers Educational Radio Network for $200,000.
Bustos has begun operating KRCW via LMA and has immediately flipped the station to its new Regional Mexican “La Maquina” brand based at 98.7 KMNA Mabton/Yakima WA. President/CEO Amador Bustos comments in the press release that they are looking forward to expanding the brand rapidly alongside their existing “La Gran D” and “La Z” brands.
Bustos Media Holdings, LLC purchased KRCW 96.3 FM from Farmworkers Educational Radio Network, Inc.
“The purchase of KRCW will give us our ninth FM station in Easter Washington. Starting today KRCW will operated under an LMA and become part of the popular LA MAQUINA radio network. LA MAQUINA is our third radio network and we are looking forward to expanding it rapidly,” said Amador Bustos, President and CEO.
KALIL & CO., INC. was the exclusive broker for this transaction. The purchase price was disclosed at Two Hundred Thousand ($200,000).