Townsquare Launches Rock 104.1 Atlantic City
Townsquare Media has debuted Classic Rock “Rock 104.1” W281BH Absecon/97.3 WENJ-HD4 Millville NJ.
The new brand will feature the syndicated Free Beer & Hot Wings in mornings and Ultimate Classic Rock in nights. Townsquare Media voicetrackers Jen Austin and Hopkins will cover middays and afternoons respectively.
The format will compete against Equity Communications Rock 100.7 WZXL Wildwood and Longport Media Rock 103.7 WMGM. The former leans towards Classic Rock and the latter towards Active and Alternative Rock.
The launch of the new format on W281BH follows Conservative Talk “WPG” 1450 WPGG moving its programming to newly launched translator 95.5 W238CZ Atlantic City.