Scott Elberg Joins VCMG As West Palm Beach Market Manager
Scott Elberg has joined Vic Canales Media Group as Executive Vice President/Market Manager overseeing “True Oldies 95.9/106.9” WSVU/95.9 W240CI North Palm Beach and 106.9 W295BJ Jupiter.
Elberg joins VCMG from the Director of Business Development position at Cumulus Media New York. He has formerly served as CEO of the Liberal Talk Air America network and Destiny Media Networks as well as VP/GM of “Z100” WHTZ and 103.5 WKTU New York.
Vic Canales Media Group (VCMG LIVE LLC), a South Florida broadcasting company names Scott Elberg, Executive Vice President/Market Manager.
VCMG LIVE President Victor Canales said… “Scott is a proven leader of media teams with a history of surpassing budgets. With more than 30 years of major market experience in Integrated Marketing and Advertising Sales both Traditional and Digital-OTT. We look forward to Scott growing our South Florida Cluster.”
EVP Market Manager Scott Elberg said “I’m thrilled to join VCMG LIVE in this role and work together with the talented team in place in West Palm Beach. Our goal is to continue to build on success and create a customer focused, results driven organization in South Florida. I’m excited to get started.”
About Scott Elberg: A proven leader and metrics-driven expert in both start up and traditional media sales organizations with an expertise and proven track record in creating the vision, goals, strategies and structure to meet and exceed company revenue expectations. Scott’s diverse media background includes senior level positions where he’s served as Vice President & General Manager for WKTU FM & WHTZ FM (Z100) New York. He led the relaunch of WKTU in 1996 taking it to top 5 in revenue in the United States with billings of 50m with 60% profit margins. Scott Elberg led the sales efforts at Univision Radio in NY from 2002-2005 growing revenue each year and rebuilding the sales organization and infrastructure to focus on new business development and local general market revenue. Most recently Scott was the Director of Business Development for Cumulus Media in New York.
VCMG LIVE is a West Palm Beach Event and Marketing Company. With radio stations that broadcast the True Oldies Channel (95.9/FM/106.9FM/960AM).