Victor ‘Tito” Caballero Rises To KZEP Program Director

104.5 Latino Hits Victor Tito Caballero KZEP San AntonioiHeartMedia Spanish CHR “104.5 Latino Hits” KZEP San Antonio has promoted afternoon host to Program Director.

Caballero joined KZEP last year after a long run in digital media including Latin Format Captain for Slacker Radio, President/Broadcast Services and VP/Partner Integration for Futuri Media. He has previously worked at KRIO/KXTN San Antonio, KRBV Dallas, XHTZ/XHRM San Diego, and KXOL Los Angeles.

iHeartMedia San Antonio announced today that Victor “Tito” Caballero has been named Program Director for 104.5 Latino Hits – San Antonio’s Latino Hits Station, effective immediately. iHeartMedia San Antonio has a strong cross-platform presence and includes a number of iconic brands and franchises — both broadcast and digital — encompassing more than 15 stations comprised of music, talk and news formats.

iHeartMedia has the leading consumer reach and influence across multiple platforms and delivers more live programming than any other media company. As Program Director, Caballero will be responsible for overseeing the day-to-day operations of the station’s music, on-air personalities, programming, promotions and digital operations.
He will report to Chuck Knight, Region Vice President of Programming for iHeartMedia Austin/San Antonio.

“Victor brings an extensive format expertise and a rich programming history to the Program Director position at 104.5 Latino Hits,” said Chuck Knight. “As a San Antonio native, he has an intimate knowledge of what listeners want. He’s been an integral part of our team and has built an amazing relationship with listeners during the afternoon drive. We’re thrilled for what’s ahead for the 104.5 Latino Hits brand and listeners.”

Caballero has been the station’s Creative Director and Afternoon Drive host since December 2018. His background also includes serving as President of Futuri Media, Head of Latin Programming for Slacker and on-air positions in Los Angeles, Dallas and San Diego. He began his career at KRIO FM in San Antonio.

“I couldn’t be more excited to program a station in my home town that plays a music format that I love,” said Caballero. “To have the opportunity to work with and learn from some of the most talented programmers in the world is humbling to say the least.”

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