Forever Media Acquires WQIC/WLBR Lebanon PA

100.1 WQIC 1270 WLBR Lebanon Forever MediaForever will pay $1,225,000 for the two stations.

Original Report 8/23: Forever Media continues on its rapid growth in Pennsylvania as it has agreed to acquire AC 100.1 WQIC and News/Talk 1270 WLBR Lebanon PA from Robert Etter’s Lebanon Broadcasting Company.

The two stations serve the northeastern portion of the Harrisburg market and have been owned by members of the Etter family for over seventy years. In the press release Robert Etter stated that his sons had independent careers leading him to sell the stations rather than continue to pass them on.

The deal marks Forever’s entrance into the Harrisburg market.

Lebanon Broadcasting Company announced this afternoon that Forever Media has entered into an asset purchase agreement for WQIC-FM and WLBR-AM.

“Forever Media is proud to become part of these great stations and have the opportunity to serve the community”, commented Forever Media President Lynn Deppen.

Lebanon Broadcasting President Robert Etter said, “WLBR/WQIC has been in the Etter family for over 70 years. Since my sons have independent careers, I made the decision to sell to Forever Media. Forever Media is an excellent company consisting of community-oriented radio stations. They empower local managers with key decision-making authority and encourage local community interests to be a factor in any decision.”

Greg Guy of Patrick Communications brokered the transaction representing the seller.

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3 Comments
  1. Les Talk says


    Rrrrrrrrribbbbbbit! Here’s what’s hoppening on the new Froggy 100! ????

    1. Charles Everett says


      Why would you want WQIC to go Country when Lebanon can easily hear I-105 out of nearby Lancaster?

      1. Eric Jon Magnuson says


        I don’t believe that Mr. Talk *wants* a flip here. (I certainly don’t.) However, Froggy is one of Forever’s core (perhaps even “default”) brands–and perhaps the company feels specifically that such a flip would complement WGTY (whose primary signal peters out around Lebanon).

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