KQFC Boise Flips To Soft AC Magic 97.9

Magic 97.9 KQFC Boise Lisa AdamsAfter a weekend of stunting, Cumulus Media has flipped Country 97.9 KQFC Boise to Soft AC “Magic 97.9“.

The new format positions KQFC up against Townsquare Media AC “107.9 Lite-FM” KXLT and Lotus Classic Hits “107.1 K-Hits” KTHI. The station is positioning as “The Magic Is In The Music”.

Joining the company as Program Director/morning host is Lisa Adams. Adams most recently programmed “98.9 The Bull” KNUC Seattle and has also programmed 92.5 KQMV, 98.9 KLCK, and 96.5 KYPT in that market and “Jammin 107.5” KXJM Portland. She also worked in Boise as PD of 107.9 KXLT from 2009-2014. Bret Connors will remain in afternoons through the format change, while former KQFC morning host Steve Shannon moves to afternoons at KIZN. News/Talk 670 KBOI morning co-host Mike Kasper, who served as PD/Morning host at KZMG from 1991 through 2002, will serve as morning newscaster on KQFC as well.

The “Magic” brand was heard on Cumulus’ 93.1 KZMG and was the heritage CHR brand from 1990 through 2009 when it rebranded as “93.1 Hit Music Now“. In 2011, the station flipped to Sports as “The Ticket” which it remains as to this day.

CUMULUS MEDIA announces the launch of Magic 97.9/KQFC-FM today, bringing an exciting new Adult Contemporary radio station to Boise, ID, radio listeners. Magic 97.9 is a community-focused radio station playing a wide variety of music for adults from the past five decades.

Programming the station is newly named Program Director, Lisa Adams. This marks a return to Boise for Adams, a veteran radio programming professional with more than 25 years’ experience, who was previously Operations Manager/Program Director for Townsquare Media’s Boise radio stations. She was most recently Program Director for Hubbard Radio’s KNUC-FM in Seattle, WA, having programming other Seattle stations including KLCK-FM, KQMV-FM and KYPT-FM. Adams was also Program Director for KXJM-FM in Portland, OR.

The weekday programming lineup for Magic 97.9 features: Lisa Adams in Mornings, Bret Connors in Afternoons and Mike Kasper with News in the morning, with more announcements to follow.
Don Morin, Regional Vice President/Market Manager, Cumulus Boise, said: “We are so fortunate to launch a new format with a veteran programmer like Lisa at the helm. Her experience and knowledge of the market and format puts us in the position to win right out of the gate!”

Adams said: “I’m incredibly excited and blessed to start my new radio chapter back in a town I love and missed so much! And suddenly you know….It’s time to start something new and trust the magic of beginnings. Thank you to John Dimick and Don Morin for their confidence in me to help lead a new brand into existence for Boise and the Treasure Valley. I can’t wait to get to work! Let’s make some radio magic!”

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