WDVH Becomes Second Gainesville R&B Launch This Week
On the heels of Gillen Broadcasting launching “99 Jamz” 1390 WAJD, MARC Radio has followed suit with the debut of R&B Oldies “R&B 94.1” 980 WDVH/94.1 W231DH Gainesville FL.
Focusing on R&B of the 70s through 90s, the new format will feature artists such as Stevie Wonder, Earth, Wind and Fire, Michael Jackson, Luther Vandross, and Babyface. The station’s launch was led by sister Rhythmic CHR “Magic 101.3” WTMG Program Director Vinny Foo.
WDVH/W231DH had been simulcasting Classic Country “106.9 I Am Country” WPLL Cross City.
A new sound burst onto the Gainesville radio market this week with the launch of The New R&B 94.1 FM station featuring superstar R&B artists and hits from the ‘70s, ‘80s and ‘90s.
From Marvin Gaye to Mary Blige, Whitney Houston to Prince, R&B 94.1 fills a niche in Gainesville radio that was missing from the local broadcast repertoire. “You’ll know who is listening when you see fellow adults belting out songs from behind their steering wheels at red lights,” laughed Station General Manager Dave Cobb. “We feature hit music from three decades that are forever memorable, and people can’t help but want to join in.”
Simulcast on 980 AM, Cobb says that the format is especially welcomed by local businesses seeking a strong broadcast product to reach adult R&B listeners. “This format will help influence listeners’ purchasing decisions for a myriad of products and businesses.” Cobb credits colleague Vinny Foo for the strategic development of the new station, and MARC Radio’s other hit station, Hip-Hop Magic 101.3. “As people in our industry know, Vinny knows radio, and how to build audiences. We’re fortunate to have him on our R&B 94.1 team.”
R&B 94.1 will also feature artists from the ‘70s like Stevie Wonder, and Earth, Wind and Fire. From the ‘80s you’ll hear Michael Jackson and Luther Vandross, and ‘90s hits from Babyface and more.
“MARC Radio marches on in this market, working hard to connect and super-serve our community with the kind of music and other programming this area and its advertisers crave,” Cobb said. “Our goal is to have listeners feel as if they are missing something if they’re not tuned to 94.1.”