In addition to the massive cuts and launch of Gen X Hits “100.5 FM” WLGX in the cluster yesterday, iHeartMedia also rebranded CHR “Radio Now 98.9” WNRW Prospect/Louisville KY as “98.9 Kiss-FM“.
98.9 had previously been branded as “98.9 Kiss-FM” from 2000 through 2010. The branding was then utilized on iHeart’s 100.5 WLGX Louisville with a Hot AC format from 2016 until it began stunting last November.