Earlier this month, Alpha Media relaunched Classic Rock “Rock 101.1” KONE-FM Lubbock as “101.1 The Beard“.
While using Variety Hits positioning of “The Beard Plays What We Want”, the music was moved in a harder direction with a playlist focusing on music from the 70s through early 2000s. No changes were made to the station’s on-air lineup which continues to feature Bob & Tom in mornings, Sean Dillon from 9-10am, Dave Fernandez from 10am-2pm, Freedman in afternoons and the syndicated Nights with Alice Cooper.
The relaunch took place on March 12.