Alpha Media flipped Classic Hip Hop “G103.3” K277CX Terrell Hills TX/KTFM-HD2 to Hip Hop “We 103.3” this morning.
Running jockless, the new format matches Alpha’s identical brands in Portland and Amarillo. K277CX is currently running with very limited imaging.
The move takes the station out of competition with Univision’s “Vibe 107.5” KVBH, which launched last year and towards Hip Hop “98.5 The Beat” KBBT while flanking Alpha CHR “Energy 94.1” KTFM.
K277CX had a 0.7 share in the April 2020 Nielsen Audio ratings down from a 1.0 in the pre-pandemic February numbers. KVBH went 2.9 to 2.6 in that similar time frame. KTFM is currently tied with iHeartMedia CHR “96.1 Now” KXXM with a 3.4 share, while KBBT follows at a 2.8.