Less than ten months after debuting CHR “97.5 Kiss-FM” W248AW/WOLT-HD2 Indianapolis, iHeartMedia has flipped the station to Business News.
Utilizing programming from Bloomberg, the station is now branding as “Business News 97.5“.
W248AW was one of three CHRs in Indianapolis alongside Cumulus Media’s 99.5 WZPL and Radio One’s “Radio Now 100.9” WNOW-FM. It failed to make an impact in the market and had a 0.2 share in the April 2020 Nielsen Audio ratings.