[membership level="2,3"] <img src="https://radioinsight.com/wp-content/images/2020/06/wkoc-200x200.png" alt="93.7 The Coast WKOC Norfolk Hampton Roads" width="200" height="200" class="alignright size-thumbnail wp-image-189801" />A heritage brand appears to be returning to Norfolk VA. Sinclair Media's "<strong>93.7 The Coast</strong>" WKOC was the AAA in the Norfolk market from 1991 until 2003. Last summer, Sinclair Alternative "<a href="http://96x.fm/">96X</a>" 96.1 WROX-FM Exmore VA <a href="https://radioinsight.com/headlines/178176/96x-norfolk-moves-towards-aaa/">shifted its playlist</a> in an adult direction bridging the gap between the two formats. The next step in its evolution older may be to bring back the identity of its former sister station. <a href="http://961TheCoast.com">961TheCoast.com</a> and <a href="http://96XTheCoast.com">96XTheCoast.com</a> were registered on Friday pointing to a full rebranding or gradual evolution keeping both brands alive. The Alternative landscape in the market is crowded with WROX-FM competing against iHeartMedia's "<a href="https://alt1053.iheart.com/">Alt 105.3</a>" WNOH Norfolk and Local Voice Media AAA "<a href="https://www.facebook.com/1021thetide/">102.1 The Tide</a>" WXTG-FM Virginia Beach, which <a href="https://radioinsight.com/headlines/188671/virginias-all-news-102-returns-to-wtyd-simulcast/">relaunched earlier this month</a>. <hr /> Talk <a href="https://waxe1370.iheart.com/">1370 WZTA</a> Vero Beach FL hasn't held the WAXE call letters since 2005, but it has continued to brand itself as "<a href="https://waxe1370.iheart.com/">WAXE 1370</a>" since then. That may soon change as the company has registered <a href="http://Oldies1079.com">Oldies1079.com</a> and <a href="http://Oldies1079Vero.com">Oldies1079Vero.com</a> for it and its 107.9 W300BQ Vero Beach translator. <hr /> 3B Media launched Classic Country “<a href="http://933theranch.com.3b.media/">93.3 The Ranch</a>“ 580 WXRH/93.3 W227EB Rockwood TN in <a href="https://radioinsight.com/headlines/184080/ranch-debuts-in-east-tennessee/">early February</a>. It may be quickly getting upgrade from the AM/Translator combo to the Class C3 signal of what is now Classic Hits "<a href="http://1057thehog.com/">105.7 The Hog</a>" WIHG Rockwood/Crossville as the company registered <a href="http://1057TheRanch.com">1057TheRanch.com</a> and has it redirecting to WXRH's site. 3B also registered <a href="http://989TheBreeze.com">989TheBreeze.com</a> for what is now Classic Hits "<a href="https://www.facebook.com/989wolffm/">98.9 The Wolf</a>" WOFE Byrdstown TN. <hr /> <strong><em>Anonymous Registrations:</em></strong> <a href="http://945PrimeFM.com">945PrimeFM.com</a>, <a href="http://979PowerHitz.com">979PowerHitz.com</a>, <a href="http://Laser1023.com">Laser1023.com</a> and TheNew941.com. [/membership]