The BetR Network has announced that its programming has been picked up by 4-Ks LLLP’s “Mile High Sports Radio” 1340 KDCO/104.7 K284CI Denver.
KDCO will surround its local programming with BetR’s national shows including Follow the Money with Mitch Moss and Pauly Howard, Brent Musburger’s My Guys in the Desert and The Lombardi Line, hosted by former NFL executive Michael Lombardi.
Mile High Sports also publishes a local magazine and was purchased in 2017 by former Fox Sports Radio weekend host and KKFN Denver Program Director Nate Lundy.
The BetR Network, partnered with Skyview Networks for network audio and affiliate sales and distribution, announces its partnership with Denver’s leading independent voice for sports fans, Mile High Sports. Through this affiliate agreement, Mile High Sports (KDCO) is bringing credible sports betting information to Denver, including select content from VSiN, The Sports Betting Network. The first radio station in this new betting market to address increasing interest in sports betting news and analysis, Mile High Sports will air The BetR Network content on 104.7 FM and 1340 AM as well as online at MileHighSports.com and in the Mile High Sports mobile app.
“We’re anxiously awaiting the return of professional sports to take advantage of legal sports betting in Colorado. As we added content for our readers in the magazine and online, it made perfect sense to build a partnership with the definitive voice in sports betting for our radio station. Pairing our 60+ hours of live and local programming each week with The BetR Network content provides a very unique platform for our listeners that is unlike anything in Colorado,” said Nate Lundy, president and CEO of Mile High Sports.
Mile High Sports will tap The BetR Network to inform, entertain and educate listeners about sports and sports betting with daily VSiN content, including its celebrated morning show, Follow the Money with Mitch Moss and Pauly Howard, Brent Musburger’s My Guys in the Desert and The Lombardi Line, hosted by former NFL executive Michael Lombardi.
“We’re thrilled to facilitate this partnership that will allow Mile High Sports to bring the latest insights and analysis to one of the country’s newest sports betting markets by airing select VSiN content,” said Ken Thiele, CEO of Skyview Networks. “We’re seeing a real appetite for sports talk from our advertisers, and with the growing large market additions we are making, The BetR Network delivers our advertisers dedicated and engaged listeners.”
KDCO in Denver, Colorado joins more than 170 radio affiliates to air The BetR Network’s unique sports betting content. The Skyview Networks team has rapidly grown the network’s footprint, capitalizing on the significant opportunity presented by the explosive expansion of regulated sports betting across the U.S. in the past two years.
Lundy added, “Colorado sports bettors who have not heard The BetR Network content yet will become fans very quickly. But, to be honest, you don’t have to be a hardcore sports bettor to appreciate the insight, information and entertainment these personalitites provide.”