Townsquare Media has relaunched Country "Lonestar 102" KWFS Wichita Falls as "102.3 Blake-FM". The Blake format devised by Folger Media, is a current intensive Country format based off the similarly formatted "93.3 Jake-FM" KJKE Oklahoma City. The station becomes Townsquare's third Blake-FM branded station in Texas, joining flips this year in Amarillo and Lubbock.