[membership level="2,3"] <img src="http://radioinsight.com/wp-content/images/2016/11/kdge-200x200.png" alt="102.1 The Edge KDGE Dallas Atom Smasher Jessie Jessup" width="200" height="200" class="alignright size-thumbnail wp-image-109181" />As iHeartMedia <a href="http://radioinsight.com/blog/headlines/109180/kdge-dallas-drops-alternative-after-27-years/">prepares to debut a new format</a> on 102.1 KDGE Dallas this afternoon, its plans are starting to become clear. All indications point to iHeart flipping KDGE to a form of AC (perhaps following a Christmas Music run) to fill the opening created by CBS' <a href="http://morehits1037.com/">103.7 KVIL</a>'s evolution from AC to Hot AC to CHR over the past year. On Monday anonymous registrations were made for <a href="http://1021TheBreeze.com">1021TheBreeze.com</a> (and a <a href="http://971TheBreeze.com">971TheBreeze.com</a> decoy for KEGL) which would match the branding for iHeart's most recent major market Soft AC launch of "<a href="http://981thebreeze.iheart.com/">98.1 The Breeze</a>" KISQ San Francisco <a href="http://radioinsight.com/blog/headlines/105838/kisq-san-francisco-flips-to-soft-ac-the-breeze/">this past April</a>. That was followed yesterday by a direct registration by iHeart for <a href="http://Star1021Online.com">Star1021Online.com</a>, which is currently redirecting to the site for KPRR El Paso. While brand confusion with sister Classic Rock "<a href="http://lonestar925.iheart.com/">Lone Star 92.5</a>" KZPS is no longer a major concern in PPM markets, it could mean that domain is targeted for another market. A flip to AC or Soft AC would give iHeart a "Wall Of Women" with CHR "<a href="http://1061kissfm.iheart.com/">106.1 Kiss-FM</a>" KHKS and Hot AC "<a href="http://1029now.iheart.com/">102.9 Now</a>" KDMX and knock CBS Classic Hits <a href="http://kluv.cbslocal.com/">98.7 KLUV</a> down in demos and from its 6+ tie with KHKS for the market lead. [/membership]